Can blogs survive without social media marketing? It would appear that as time progresses, the answer tends to favor the negative. This means that blogs who continue to ignore the social media platform for marketing are getting left behind by their competitors.
Blogs primarily aim to compete for attention. While most blogs simply compete for increased readership, business blogs employ social media for marketing purposes more than anything else. The captured audience represented by membership of social media entities is great in actual numbers thereby making it an effective incentive for businesses to run after.
Businesses that have tapped social media reported an improvement in feedback, public perception of company, customer support, customer satisfaction, and sales. Management’s lack of understanding of programs that focus on social media is just one of the identified obstacles to successful implementation of related marketing efforts. Consumers and customers expect businesses to use social media primarily to solve problems and to get customer feedback on the products or services they are offering.
However, many businesses have wizened up to the other possibilities offered by social media through the use of their blogs. Through blogs, customers are able to interact with the company and the brand in the swiftest possible time. A considerable advantage is given to companies with blogs since they are able to react accordingly to comments and opinions.
Maintaining a blog is seen as one of the most positive activities that businesses can undertake in the online environment and one of the most effective support of blogs is social media. Social media allows blogs to be more interactive. Many customers feel that they are more inclined to transact with businesses which employ social media options because of the added value offered. Businesses have to exhaust all possible options in marketing and communicating with customers and there is no better way to do it than through blogs and social media.