Twitter has been around for quite some time, and no one can deny just how popular it is. From the average Joe to the high flying celebrity to the DJ – they all make use of Twitter somehow. Of course, businesses have not been left behind in this regard.

If you think about it, though, businesses just might have more at stake when it comes to making use of Twitter. You expend time and effort, which can all be translated into costs. How do you make sure that your investment – no matter how small – on Twitter will have returns? Here are 3 tips that can help you make the most of Twitter for your business.

Make it human.

There’s nothing worse than finding out you’re interacting with a machine. Twitter posts can easily be automated, making it easy and less costly for you. However, your customers are going to want to interact with real people, so it’s better if you have someone updated your account and add that human element.

Interact with other humans.

Twitter is not only meant for you to broadcast whatever you need to broadcast. It is there so that people can interact with each other. Follow relevant people who Tweet and interact with them by responding to their Tweets, re-tweeting their posts, and so on. Customers, employees, and other relevant individuals should be on your list.

Ask good questions that will entice your customers to answer.

Don’t fall prey to being a boring Tweeter. Sure, you’d love to tell everyone about what’s going on in the company and what your new product is all about; but wouldn’t it be better if you got your followers thinking and replying to your posts? Ask questions that would attract your customer’s curiosity and while you’re at it, ask questions that you can use to improve your services and products as well.