When we speak of blog traffic, we refer to readers and visitors to our blogs.  Is any kind of traffic good for a blog or is there some kind of traffic that can actually work against it.  Have you ever thought of what kind of traffic you are attracting?

What is Blog Traffic?

The simplest definition of blog traffic is the number of visitors a site gets which can be measured for a particular period of time. However, it is not merely information on number that is being offered here but the general profile of what kind of visitors seek or find the site as well as the frequency in which it happens.  Traffic is what every site or blog needs to survive online. Without it, the site or blog is good as non-existent.

Kinds of Traffic

1. Organic Traffic

Organic traffic is the kind of traffic obtained from search engine results.  The higher the ranking of sites or posts in these results, the more probability there is for such sites or posts to be found.  This is a highly desirable kind of traffic since it shows that both the search engine and the user think that the site is able to provide relevant content.  This means that an individual is looking for a specific information and found the site after typing in the keyword and was presented as one of the possible and nearest choices. The searcher will determine the relevance of the site depending on its offered content.

2. Viral Traffic 

Viral traffic is the kind of traffic that is introduced, triggered, and moved by the use of various social media platforms such as Facebook, Twitter, Pinterest, Stumble, and Google Plus, among others.  The idea about the site is not obtained from any regular search results but rather from actively participating and promoting the site over social media.  The limitation in this is that sites or posts going viral is not assured since only a very few offer content that is automatically passed on to others without prior request.  This is sometimes referred to as referral traffic.

3.  Paid Traffic

It is just as it name implies.  Traffic may come from paying for advertisements to be placed on other sites.  Success would largely depend on advertising on the right niche as ads irrelevant to a specific audience may not serve the desired purpose.

The kind of traffic  a site gets will provide a clue on what has to be addressed on a particular site.  It would be best to understand its relevance.

Teresa is a researcher-writer who covers a wide range of topics in search of useful information.

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